Commerce Social Officer
Social content judged on the revenue it assisted, not on likes. The Social Officer FTE proposes a calendar built around your products, drops and stock position — it never promotes a product the Inventory FTE says is about to run out — writes each post native to its platform, publishes on your approval, drafts replies and escalates anything sensitive, and reports assisted revenue from your own analytics beside reach. It is the commerce-specific counterpart of the Social Growth FTE, which owns organic social for any business.
Accountable for
Social content judged on assisted revenue, every post approved
Judged on · Assisted revenue
What it does not do · It does not post or reply without approval, does not buy ads, and does not report reach as if it were revenue.
It proposes · you approve · every claim carries its evidence
Workspace · Social Officer FTE
Social Officer FTE
Commerce Social Officer
Waiting on you · Post · native preview
Proposed for Tuesday instead · stock arrives MondayInstagram · Friday · the new colourway · held: size M out of stock in 4 days
Preview · stock check · attribution window printed
Yesterday: 2 posts published on approval, 5 replies drafted, 1 comment escalated.
A whole job function, not a task queue. Social Officer holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
Posts proposed around products, drops and stock, each checked against the Inventory FTE's cover.
Native previews per platform; a post on a product about to run out is held and rescheduled.
Routine replies for approval; anything sensitive to a person.
Assisted revenue from your analytics beside reach, with the window printed.
Social Officer reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Social Officer FTE · Today
Morning brief · Monday 08:00
Yesterday: 2 posts published on approval, 5 replies drafted, 1 comment escalated.
Waiting on you
3 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Social Officer FTE · Approvals
Approvals
1 waiting on you
Social Officer FTE · Post · native preview
Proposed for Tuesday instead · stock arrives MondayInstagram · Friday · the new colourway · held: size M out of stock in 4 days
Preview · stock check · attribution window printed
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Social Officer FTE · Performance
Assisted revenue (30d) · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Social Officer FTE · Targets
No post promotes a product about to stock out
1 held and rescheduled
Assisted revenue reported beside reach
$7.1k · window printed
Replies drafted within a day
5 drafted · 3 waiting on you
Add Pinterest for the home category
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
Social content judged on the revenue it assisted, not on likes. The Social Officer FTE proposes a calendar built around your products, drops and stock position — it never promotes a product the Inventory FTE says is about to run out — writes each post native to its platform, publishes on your approval, drafts replies and escalates anything sensitive, and reports assisted revenue from your own analytics beside reach. It is the commerce-specific counterpart of the Social Growth FTE, which owns organic social for any business.
The calendar reads stock and margin before it proposes a product, so a post never sells what you cannot ship
Every post previewed native to its platform and approved; sensitive replies always go to a person
Assisted revenue reported from your analytics beside reach, with the attribution window printed
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded launch across platforms with stock checked at every step.
Ranked hypotheses with evidence: stock, price, the landing page, the audience.
Assisted revenue by platform with the recommendation it proposes.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Social Officer connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Platforms
Store platform
Where you review its work
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Social Officer FTE · Post · native preview
Proposed for Tuesday instead · stock arrives MondayInstagram · Friday · the new colourway · held: size M out of stock in 4 days
Preview · stock check · attribution window printed
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Social Officer is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
The Social Growth FTE grows organic reach for any business. The Social Officer plans around your products and stock and is judged on assisted revenue.
Nothing that leaves your company. Social Officer proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
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Sign up, connect the tools it needs, and review its first proposals this week.
