Commerce Content Officer
Buying guides, comparisons and product answers written from your catalogue, judged on the revenue they assist. The Content Officer FTE plans content around the questions shoppers ask before they buy your products, drafts it from product data and approved copy with every claim sourced, publishes only on your approval, and measures citations by answer engines and assisted revenue through your own analytics rather than page views. It is the commerce-specific counterpart of the Search Visibility FTE, which owns site-wide search content for any business.
Accountable for
Commerce content that earns citations and assisted revenue, every piece approved
Judged on · Citations and assisted revenue
What it does not do · It does not invent product facts, does not publish without approval, and does not report page views as if they were revenue.
It proposes · you approve · every claim carries its evidence
Workspace · Content Officer FTE
Content Officer FTE
Commerce Content Officer
Waiting on you · Draft · ready for review
Proposed · every claim mapped to a catalogue fieldBuying guide · 'Which trail runner for wet ground?' · 6 products compared
Claim-to-field map · stock check · attribution plan for assisted revenue
Yesterday: 2 guides published on approval, 1 refresh proposed on a page that lost citations.
A whole job function, not a task queue. Content Officer holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
Pieces proposed from the questions shoppers ask before buying your products, with the products each covers and their stock.
Buying guides and comparisons with every product claim mapped to a catalogue field or approved copy.
To your store's blog or pages; nothing goes live otherwise.
Citations by assistant and assisted revenue from your analytics, with the window printed.
Content Officer reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Content Officer FTE · Today
Morning brief · Monday 08:00
Yesterday: 2 guides published on approval, 1 refresh proposed on a page that lost citations.
Waiting on you
3 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Content Officer FTE · Approvals
Approvals
1 waiting on you
Content Officer FTE · Draft · ready for review
Proposed · every claim mapped to a catalogue fieldBuying guide · 'Which trail runner for wet ground?' · 6 products compared
Claim-to-field map · stock check · attribution plan for assisted revenue
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Content Officer FTE · Performance
Assisted revenue (30d) · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Content Officer FTE · Targets
Every product claim mapped to a field
17 guides · 0 unsourced
Assisted revenue measured against the printed window
$18.7k · window printed
Refresh any guide that loses citations
1 refresh proposed
Write guides for the top 20 pre-purchase questions
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
Buying guides, comparisons and product answers written from your catalogue, judged on the revenue they assist. The Content Officer FTE plans content around the questions shoppers ask before they buy your products, drafts it from product data and approved copy with every claim sourced, publishes only on your approval, and measures citations by answer engines and assisted revenue through your own analytics rather than page views. It is the commerce-specific counterpart of the Search Visibility FTE, which owns site-wide search content for any business.
Content planned from the questions shoppers ask before buying your products, not from a keyword list
Every product claim mapped to a catalogue field or approved copy; nothing publishes without your approval
Judged on citations and assisted revenue measured in your analytics, not on traffic
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded set of guides for the questions asked most, each sourced and approved.
Ranked hypotheses with evidence: stock, a competitor, a changed answer, freshness.
Questions from tickets and search, ranked by the revenue of the products they concern.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Content Officer connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Store platform
Publishing and measurement
Where you review its work
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Content Officer FTE · Draft · ready for review
Proposed · every claim mapped to a catalogue fieldBuying guide · 'Which trail runner for wet ground?' · 6 products compared
Claim-to-field map · stock check · attribution plan for assisted revenue
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Content Officer is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
The Search Visibility FTE owns site-wide search and AI visibility for any business. The Content Officer writes commerce content from your catalogue and is judged on assisted revenue.
Nothing that leaves your company. Content Officer proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
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Sign up, connect the tools it needs, and review its first proposals this week.
