Catalog & Product Page Merchandiser
Every product page, finished. A digital employee that owns your catalog end-to-end — it audits every SKU for thin titles, missing attributes, duplicate descriptions and broken Shopping-feed fields, rewrites product pages in your brand voice using only your own product data, fixes Google Merchant Center disapprovals at the source, and keeps product schema and alt text complete. Every rewrite waits for your approval, and it never invents a specification.
Accountable for
Every SKU page complete, found and approved
Judged on · Catalog completeness on the top SKUs, and feed disapprovals cleared
What it does not do · It does not invent a specification, decide pricing or choose which products to sell. Gaps with no source are flagged for you.
It proposes · you approve · every claim carries its evidence
Workspace · Product Catalog FTE
Product Catalog FTE
Catalog & Product Page Merchandiser
Waiting on you · Rewrite · ready for review
Proposed · sourced from product dataMerino crew sweater · 6 variants · title, attributes, description
Every claim mapped to a product field · supplier sheet attached · schema validated
Yesterday: 12 SKUs rewritten on approval, 9 feed errors fixed, 0 specs invented.
A whole job function, not a task queue. Product Catalog holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
Every SKU scored for completeness, duplication, missing attributes and feed errors, ranked by the revenue at stake, before any rewrite is proposed.
Titles, attributes and descriptions drafted from your product data only, shown before and after, with every claim mapped to the field it came from.
Merchant Center disapprovals and warnings caught as they appear, the failing field named, the fix drafted and re-checked before you approve it.
Completeness by collection, disapprovals open and closed, and which rewritten pages moved in search, measured, not estimated.
Product Catalog reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Product Catalog FTE · Today
Morning brief · Monday 08:00
Yesterday: 12 SKUs rewritten on approval, 9 feed errors fixed, 0 specs invented.
Waiting on you
4 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Product Catalog FTE · Approvals
Approvals
1 waiting on you
Product Catalog FTE · Rewrite · ready for review
Proposed · sourced from product dataMerino crew sweater · 6 variants · title, attributes, description
Every claim mapped to a product field · supplier sheet attached · schema validated
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Product Catalog FTE · Performance
SKUs complete · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Product Catalog FTE · Targets
Every top-200 SKU page complete: title, attributes, description, schema
142 of 200 complete · 12 rewrites waiting on you
Zero invented specifications in any rewrite
Every claim mapped to a product field · 0 flagged
Merchant Center disapprovals cleared within 2 days
3 open · 1 needs a GTIN from the supplier
Rewrite the collection pages next
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
Every product page, finished. A digital employee that owns your catalog end-to-end — it audits every SKU for thin titles, missing attributes, duplicate descriptions and broken Shopping-feed fields, rewrites product pages in your brand voice using only your own product data, fixes Google Merchant Center disapprovals at the source, and keeps product schema and alt text complete. Every rewrite waits for your approval, and it never invents a specification.
A catalog audit on day one: every SKU scored for completeness, duplication and feed errors, ranked by the revenue at stake
Rewrites sourced only from your own product data — no invented specs, every claim traceable to a field or a supplier sheet
Shopping feed disapprovals fixed at the source and re-checked before you approve the change
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded push: audit, rewrite, attribute completion and schema for the pages that carry the most sales, each approved by you.
Ranked hypotheses with evidence: thin or duplicate copy, missing attributes, cannibalising pages, a feed or crawl issue.
A revenue-at-risk map across collections, with the order it proposes to work in and why.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Product Catalog connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Storefront
Feeds and measurement
Where you review its work
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Product Catalog FTE · Rewrite · ready for review
Proposed · sourced from product dataMerino crew sweater · 6 variants · title, attributes, description
Every claim mapped to a product field · supplier sheet attached · schema validated
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Product Catalog is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
No. A rewrite may only use fields in your catalog, a supplier sheet you upload, or copy you approved before. A gap it cannot fill from those is flagged as a gap for you, never guessed.
Nothing that leaves your company. Product Catalog proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
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Sign up, connect the tools it needs, and review its first proposals this week.
