Acquisition & Contribution Officer
Contribution margin per channel, fully loaded, instead of return on ad spend. The Acquisition Officer FTE takes your spend by channel, the Controller's fully-loaded margin and the Customer Intelligence FTE's cohorts, and reports what each channel actually contributed after cost of goods, returns, discounts and shipping — platform-reported and blended side by side. It proposes reallocation inside caps you set, with holdouts where a claim needs one. It measures paid acquisition honestly; it does not buy media — the Performance Ads FTE does that.
Accountable for
Contribution margin per channel, fully loaded, not ROAS
Judged on · Contribution margin per channel
What it does not do · It does not buy media, change a bid or touch an ad account. It measures and proposes; the Performance Ads FTE or your team executes what you approve.
It proposes · you approve · every claim carries its evidence
Workspace · Acquisition Officer FTE
Acquisition Officer FTE
Acquisition & Contribution Officer
Waiting on you · Reallocation · needs your approval
Proposed · inside your capsMove $6k/month from channel D to channel B
Platform-reported vs blended · cohort contribution · holdout result · caps shown
Yesterday: spend reconciled for 5 channels, 1 reallocation proposed, 0 bids changed (not its job).
A whole job function, not a task queue. Acquisition Officer holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
Contribution per channel after cost of goods, returns, discounts and shipping, beside the platform-reported number.
Entered or connected spend checked against invoices and platform reports.
Moves inside your caps with the cohort evidence and a holdout where the claim needs one.
By channel and cohort, with the customers who returned everything counted as what they cost.
Acquisition Officer reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Acquisition Officer FTE · Today
Morning brief · Monday 08:00
Yesterday: spend reconciled for 5 channels, 1 reallocation proposed, 0 bids changed (not its job).
Waiting on you
1 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Acquisition Officer FTE · Approvals
Approvals
1 waiting on you
Acquisition Officer FTE · Reallocation · needs your approval
Proposed · inside your capsMove $6k/month from channel D to channel B
Platform-reported vs blended · cohort contribution · holdout result · caps shown
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Acquisition Officer FTE · Performance
Contribution / channel · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Acquisition Officer FTE · Targets
Contribution per channel reported fully loaded
5 channels · decomposition shown
Every reallocation inside caps with evidence
1 proposed · holdout attached
No channel with negative contribution left unflagged
Channel D negative · proposal waiting
Run a holdout on channel B
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
Contribution margin per channel, fully loaded, instead of return on ad spend. The Acquisition Officer FTE takes your spend by channel, the Controller's fully-loaded margin and the Customer Intelligence FTE's cohorts, and reports what each channel actually contributed after cost of goods, returns, discounts and shipping — platform-reported and blended side by side. It proposes reallocation inside caps you set, with holdouts where a claim needs one. It measures paid acquisition honestly; it does not buy media — the Performance Ads FTE does that.
Each channel's contribution after cost of goods, returns, discounts and shipping, beside the number the platform reports
Acquisition cost fully loaded, by cohort, so a cheap customer who returns everything is not counted as cheap
Reallocation proposed inside your caps with a holdout where the claim needs one; the Performance Ads FTE executes what you approve
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded reallocation plan from platform numbers to fully-loaded contribution, executed on approval.
The decomposition: returns, discounts, cost of goods, shipping, cohort behaviour.
Contribution per channel with ranges, not promises.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Acquisition Officer connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Spend sources
Store platform
Where you review its work
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Acquisition Officer FTE · Reallocation · needs your approval
Proposed · inside your capsMove $6k/month from channel D to channel B
Platform-reported vs blended · cohort contribution · holdout result · caps shown
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Acquisition Officer is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
No. It measures and proposes. The Performance Ads FTE or your team executes what you approve inside the caps.
Nothing that leaves your company. Acquisition Officer proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
AI Shopping Visibility Officer · E-commerce
Instant onboarding
Commerce Content Officer · E-commerce
Instant onboarding
Commerce Social Officer · E-commerce
Instant onboarding
Catalog & Product Page Merchandiser · E-commerce
Instant onboarding
Sign up, connect the tools it needs, and review its first proposals this week.
