Organic Social Media Manager
Native content that earns reach. A digital employee that owns your organic social media end-to-end across LinkedIn, X, Instagram, TikTok, Facebook, and YouTube — it builds a per-platform strategy, proposes a rolling calendar, writes every post native to its platform (never cross-posted), publishes on your approval, drafts replies, and learns what wins for your brand. Reviewed on engagement-weighted reach growth.
Accountable for
Native content that earns reach
It proposes · you approve · every claim carries its evidence
Workspace · Social Growth FTE
Social Growth FTE
Organic Social Media Manager
Waiting on you · Post · native preview
Proposed · on-brandLinkedIn · Tuesday 09:10 · founder story
Preview rendered · brand rules checked · 1 sensitive comment escalated
Yesterday: 3 posts published on approval, 6 replies drafted, 1 escalation.
A whole job function, not a task queue. Social Growth holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
A rolling calendar per platform, proposed for your approval, with the reasoning for each slot.
Every post written for its platform, never cross-posted, previewed exactly as it will appear.
Routine replies are drafted for approval; anything sensitive is escalated, never auto-sent.
Engagement-weighted reach per platform, and what it learned for next week.
Social Growth reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Social Growth FTE · Today
Morning brief · Monday 08:00
Yesterday: 3 posts published on approval, 6 replies drafted, 1 escalation.
Waiting on you
3 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Social Growth FTE · Approvals
Approvals
1 waiting on you
Social Growth FTE · Post · native preview
Proposed · on-brandLinkedIn · Tuesday 09:10 · founder story
Preview rendered · brand rules checked · 1 sensitive comment escalated
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Social Growth FTE · Performance
Reach (7d) · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Social Growth FTE · Targets
Grow engagement-weighted reach 10% a month
+11% this month · LinkedIn leads
Every post native to its platform
0 cross-posts · previews approved
Reply to routine comments within a day
8 drafted · 3 waiting on you
Add YouTube Shorts to the calendar
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
Native content that earns reach. A digital employee that owns your organic social media end-to-end across LinkedIn, X, Instagram, TikTok, Facebook, and YouTube — it builds a per-platform strategy, proposes a rolling calendar, writes every post native to its platform (never cross-posted), publishes on your approval, drafts replies, and learns what wins for your brand. Reviewed on engagement-weighted reach growth.
Native content per platform plus a per-brand performance memory that compounds week over week
You manage, it executes: approve the calendar and each post's native preview; sensitive comments always escalate, never auto-sent
Diagnostic missions: "engagement dropped — recover it", answered with evidence-based hypotheses, not guesses
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded push across platforms: a goal, a target subset, a deadline and progress you can see.
Evidence-based hypotheses, ranked, with the experiments it proposes to run.
A per-platform view of reach earned per post, with a recommendation you can approve or reject.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Social Growth connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Platforms
Where you review its work
Review its work from Claude or ChatGPT through an MCP connector. The link carries its own credential and is shown once.
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Social Growth FTE · Post · native preview
Proposed · on-brandLinkedIn · Tuesday 09:10 · founder story
Preview rendered · brand rules checked · 1 sensitive comment escalated
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Social Growth is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
Only when you allow it for routine replies. Anything sensitive, a complaint, a legal question, a journalist, is always escalated to a person and never auto-sent.
Nothing that leaves your company. Social Growth proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
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Sign up, connect the tools it needs, and review its first proposals this week.
