Store Conversion Optimizer
More revenue from the traffic you already pay for. A digital employee that owns your store's conversion rate end-to-end — it finds where shoppers drop off between product page, cart and checkout, ranks hypotheses with evidence from your own analytics, proposes experiments on copy, offers, layout and trust signals, runs them only when you approve, and reports every result with its confidence and its revenue effect. A test that did not win is reported as a loss.
Accountable for
Higher conversion, proven by experiment, one test at a time
Judged on · Revenue per visitor, read at full sample size
What it does not do · It does not change prices, checkout fields or legal copy without a person, does not interview customers, and does not read a test early.
It proposes · you approve · every claim carries its evidence
Workspace · Conversion FTE
Conversion FTE
Store Conversion Optimizer
Waiting on you · Experiment · needs your approval
Proposed · ranked hypothesis #1Cart · show the free-shipping threshold progress bar
Drop-off map · sample-size plan · stop rule · rollback ready
Yesterday: 1 test concluded (no lift, reported as a loss), 1 launched on approval, 0 price changes.
A whole job function, not a task queue. Conversion holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
Where shoppers leave between product page, cart and checkout, on which devices, and how much revenue each leak represents, before any test is proposed.
Each test proposed with the hypothesis, the exact change previewed on mobile and desktop, the sample-size plan and the stop rule.
Results are read only at the planned sample size; a test that reaches the stop rule without a lift is reported as a loss.
Revenue per visitor and checkout completion, tests concluded with their confidence, and the next ranked hypothesis.
Conversion reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Conversion FTE · Today
Morning brief · Monday 08:00
Yesterday: 1 test concluded (no lift, reported as a loss), 1 launched on approval, 0 price changes.
Waiting on you
2 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Conversion FTE · Approvals
Approvals
1 waiting on you
Conversion FTE · Experiment · needs your approval
Proposed · ranked hypothesis #1Cart · show the free-shipping threshold progress bar
Drop-off map · sample-size plan · stop rule · rollback ready
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Conversion FTE · Performance
Revenue / visitor · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Conversion FTE · Targets
Revenue per visitor up, read at full sample size only
$2.14 · one test concluded with a lift
No test touches price or checkout without a person
Always-gated list enforced · 0 exceptions
Cart-to-checkout completion above 60%
58% · shipping-threshold test proposed
Test the product-page trust block on mobile
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
More revenue from the traffic you already pay for. A digital employee that owns your store's conversion rate end-to-end — it finds where shoppers drop off between product page, cart and checkout, ranks hypotheses with evidence from your own analytics, proposes experiments on copy, offers, layout and trust signals, runs them only when you approve, and reports every result with its confidence and its revenue effect. A test that did not win is reported as a loss.
A ranked drop-off map first: where revenue leaks and how much is at stake, before any test is proposed
Every experiment approved by you with the exact change previewed; anything touching price or checkout is always gated
Results with confidence intervals and the revenue effect — a test that did not win is reported as a loss
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded series of tests on one funnel step, each approved, each read at full sample size.
Ranked hypotheses with evidence: speed, a broken element on one device, a changed offer, a traffic-mix shift.
The funnel step with the most revenue at stake and the tests worth running, in order.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Conversion connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Storefront and analytics
Testing and evidence
Where you review its work
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Conversion FTE · Experiment · needs your approval
Proposed · ranked hypothesis #1Cart · show the free-shipping threshold progress bar
Drop-off map · sample-size plan · stop rule · rollback ready
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Conversion is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
Never. Price, checkout fields and legal copy are on the always-gated list; any test that touches them waits for a person even after you grant autonomy for copy and layout tests.
Nothing that leaves your company. Conversion proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
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Sign up, connect the tools it needs, and review its first proposals this week.
