What does a plan buy?
A plan on ftes.ai buys a block of work for the whole organization, metered in tokens. The block is the thing priced; the number of Digital FTEs hired, the number of people who use the workspace, and the number of properties connected do not change it.
The rules are the same on every block. Larger blocks buy more work; they do not unlock different behaviour. The current blocks and their prices are on the pricing page, and they can change, so the page rather than any article is the source.
Is there a charge per FTE or per seat?
No. Every Digital FTE the organization hires draws from the same wallet, and there is no per-role charge. A team that hires a Search Visibility FTE and later adds a Finance Controller FTE has one plan and one wallet; the second role consumes work from the same block.
There is also no per-seat charge for the people who manage the FTEs. Approving proposals and reading reports costs no tokens, so adding managers to the workspace adds no cost.
What happens when the block is used?
When the wallet is empty, every Digital FTE pauses and says so in the workspace. Nothing runs on credit and no charge accrues beyond the plan. Work resumes where it stopped after a top-up or when the next plan cycle credits the wallet.
Before that point, the morning brief warns as budgets approach their limits, and usage per FTE is visible throughout, so an empty wallet is rarely a surprise.
- Warning: budgets approaching their limit appear in the morning brief
- Empty: FTEs pause, workspace shows the state
- Resume: after top-up or next cycle, from where work stopped
How do you choose a block?
Choose the block from how many roles you expect to run and how much they will produce. A single Search Visibility FTE publishing a few pages a month needs less than three roles running daily reconciliation, screening, and support. If unsure, start smaller: the smallest plan is the way to try the platform, and there is no separate trial tier.
After a cycle, the workspace's usage per FTE shows what each role actually consumed, and the next choice is informed by that rather than by a guess. Upgrade or downgrade from the workspace; the new block applies from the next cycle.
What is not in the price?
External platform spend is not in the price. A Performance Ads Digital FTE spends your ad budget on the ad platform, which is billed by that platform; the plan pays for the FTE's own work. The same applies to any third-party service a role uses on your account.
Setup time is also real and not metered: connecting tools, writing the remit, and reviewing the first proposals take human hours in the first weeks. Budget for those when planning the pilot, and see the implementation timeline guide for what to expect.
What does a labelled example of choosing a block look like?
As a labelled example with the current blocks and prices taken from the pricing page rather than from this article: an organization starting with one Search Visibility FTE publishing a handful of pages a month picks the smallest block, because there is no separate trial tier and the smallest plan is the way to try the platform. After the first cycle the workspace shows the role's actual usage, and if it consumed most of the block with room to spare, the block is right; if it hit the hard stop before the month ended, the next block up applies from the next cycle.
When the organization adds a Finance Controller FTE reconciling daily, the second role draws from the same wallet with no per-role charge, and the combined usage per FTE after a cycle sizes the next block. Nothing about the choice needs forecasting: the first cycle is a measurement, the second is sized from it, and the plan can be changed from the workspace at any time. External spend a role controls, such as an ad budget, is not in the block and is billed by the platform that spends it.