True-Margin Controller
The margin your platform shows is revenue minus what you paid the supplier. The Controller FTE loads what happened between the factory and the customer's door — inbound freight, duty and the brokerage cost per entry, shrinkage, the discount actually given including stacking, returns provisioned from each product's own rate, outbound shipping and payment fees, fully-loaded acquisition cost and the cost of carrying the unit for every day it sat — and rolls it up by product, variant, size, vendor, channel, campaign, discount code and cohort. Every figure decomposes into its parts and says whether each part is actual, provisioned or estimated.
Accountable for
A fully-loaded contribution margin, down to the order line
Judged on · Margin points recovered
What it does not do · It does not replace your accountant or your ledger, does not post journal entries, and does not present a margin as complete when the cost coverage behind it is not.
It proposes · you approve · every claim carries its evidence
Workspace · Controller FTE
Controller FTE
True-Margin Controller
Waiting on you · Finding · needs a decision
Proposed · stop promoting; Pricing Officer to review floorsOuterwear · 12 SKUs loss-making at volume once freight, duty and returns are loaded
Per-line decomposition · actual/provisioned/estimated flags · dated cost history
Yesterday: freight invoices for 3 shipments loaded, coverage up 6 points, 0 costs backdated.
A whole job function, not a task queue. Controller holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
A margin range per product with its confidence band, built from what the store already holds, coverage shown.
Freight, duty, brokerage and supplier costs allocated to the order line, dated so history never silently changes.
Products that lose money at volume once every cost is loaded, ranked by the revenue running through them.
Fully-loaded contribution by product, channel and cohort, every figure decomposed into actual, provisioned and estimated.
Controller reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Controller FTE · Today
Morning brief · Monday 08:00
Yesterday: freight invoices for 3 shipments loaded, coverage up 6 points, 0 costs backdated.
Waiting on you
2 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Controller FTE · Approvals
Approvals
1 waiting on you
Controller FTE · Finding · needs a decision
Proposed · stop promoting; Pricing Officer to review floorsOuterwear · 12 SKUs loss-making at volume once freight, duty and returns are loaded
Per-line decomposition · actual/provisioned/estimated flags · dated cost history
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Controller FTE · Performance
Cost coverage · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Controller FTE · Targets
Cost coverage above 80% on the top category
74% · 3 invoices pending
No cost backdated silently
Every cost dated · 0 history rewritten
Every loss-making line named with its decomposition
38 named · 12 need a duty invoice to confirm
Load two quarters of freight history
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
The margin your platform shows is revenue minus what you paid the supplier. The Controller FTE loads what happened between the factory and the customer's door — inbound freight, duty and the brokerage cost per entry, shrinkage, the discount actually given including stacking, returns provisioned from each product's own rate, outbound shipping and payment fees, fully-loaded acquisition cost and the cost of carrying the unit for every day it sat — and rolls it up by product, variant, size, vendor, channel, campaign, discount code and cohort. Every figure decomposes into its parts and says whether each part is actual, provisioned or estimated.
Costs are dated: a cost changed today never silently rewrites last quarter's margin
Coverage is always shown: if only part of a category's cost is known, the page says so rather than presenting a complete-looking number
Starts from your store connection with category-level assumptions and sharpens as freight, duty and supplier invoices are added — the cost data is the upgrade, never the entry fee
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded push to load every cost for the products that carry the store, until the margin there is actual.
The gap decomposed: freight, duty, discounts, returns, shipping, carrying cost, each with its share.
Contribution per product at volume, with the ones that lose money named and handed to the Pricing Officer.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Controller connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Store platform
Cost sources
Where you review its work
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Controller FTE · Finding · needs a decision
Proposed · stop promoting; Pricing Officer to review floorsOuterwear · 12 SKUs loss-making at volume once freight, duty and returns are loaded
Per-line decomposition · actual/provisioned/estimated flags · dated cost history
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Controller is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
No. It starts from the store connection with category-level assumptions and shows coverage. Each invoice you add sharpens it, and the page always says how much is actual.
Nothing that leaves your company. Controller proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
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Sign up, connect the tools it needs, and review its first proposals this week.
