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E-commerce · Digital FTE · Custom onboarding

Hire a Store Officer FTE

Retail Store Officer

For brands with shops as well as a site. The Store Officer FTE reads tills, footfall where you have it and store stock alongside online, measures sales per trading hour by store, proposes transfers between store and online stock with the Allocator, flags trading hours that lose money and stock that sells online but sits in a store, and reconciles till and online records into one customer view with the Customer Intelligence FTE. Store staff decisions stay with your store managers.

Accountable for

Sales per trading hour per store, with the stock and hours decisions behind it

Judged on · Sales per trading hour

What it does not do · It does not schedule staff, change store hours or move stock without a store manager's approval, and it does not operate the till.

  • Sales per Trading Hour
  • Footfall and Store Conversion
  • Store Stock vs Online Stock
  • Transfer Requests with the Allocator
  • Trading-Hour Proposals
  • Till and Online Reconciliation

It proposes · you approve · every claim carries its evidence

Workspace · Store Officer FTE

Store Officer FTE

Retail Store Officer

Sales / trading hour
$212
Store conversion
18%
Waiting on you
2
Transfers proposed
3

Waiting on you · Transfer request · needs the store manager

Proposed · move 60 online, keep 30

Store 2 holds 90 units of a colourway that sells online and not in store

  • Online sells 4 a day with 12 days of cover left; Store 2 sold 3 in 30 days.
  • Store manager approves; the Allocator executes the transfer on approval.

Till sales · online sales · cover by location · transfer cost

Brief

Yesterday: sales per trading hour posted for 4 stores; Sunday afternoon flagged as loss-making at Store 1.

Illustrative workspace · the Store Officer FTE's Today tab
Overview

What Store Officer owns.

A whole job function, not a task queue. Store Officer holds the role, the targets and the budget you set, and reports to you on the numbers below.

Owns

  • Sales per Trading Hour
  • Footfall and Store Conversion
  • Store Stock vs Online Stock
  • Transfer Requests with the Allocator
  • Trading-Hour Proposals
  • Till and Online Reconciliation

Reports on

  • Sales / trading hour
  • Store conversion
  • Waiting on you
  • Transfers proposed

Needs from you

  • Till data per store and footfall where you have it
  • Store stock alongside online stock
  • Store managers who approve transfers and hours changes
How it works

A week with Store Officer.

It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.

  1. Every morning01

    Store brief

    Sales per trading hour by store, conversion where footfall exists, stock that sells online but sits in a store.

  2. Daily02

    Transfer requests

    Store-to-online and online-to-store moves proposed with the Allocator, for the store manager.

  3. Weekly03

    Trading-hour proposals

    Hours that lose money and hours that could earn, prepared with the evidence for the manager.

  4. Monthly04

    Sales per trading hour

    By store against the baseline, with the stock and hours decisions behind it.

The workspace

Managed like a direct report.

Store Officer reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.

Today

Your morning brief, first thing.

What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.

Workspace · Store Officer FTE · Today

Morning brief · Monday 08:00

Yesterday: sales per trading hour posted for 4 stores; Sunday afternoon flagged as loss-making at Store 1.

Waiting on you

2 to review
Sales / trading hour
$212
Store conversion
18%
Waiting on you
2
Transfers proposed
3

Approvals

Nothing ships without your call.

Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.

Workspace · Store Officer FTE · Approvals

Approvals

1 waiting on you

  • Store Officer FTE · Transfer request · needs the store manager

    Proposed · move 60 online, keep 30

    Store 2 holds 90 units of a colourway that sells online and not in store

    • Online sells 4 a day with 12 days of cover left; Store 2 sold 3 in 30 days.
    • Store manager approves; the Allocator executes the transfer on approval.

    Till sales · online sales · cover by location · transfer cost

Performance

Numbers it can prove.

KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.

Workspace · Store Officer FTE · Performance

Sales / trading hour
$212
Store conversion
18%
Waiting on you
2
Not connected yet
Unmeasured

Sales / trading hour · 12 weeks

Measured, not estimated

Targets

The contract you hold it to.

Each target carries a status and its evidence. It can propose new targets; they wait for your approval.

Workspace · Store Officer FTE · Targets

  • Sales per trading hour reported per store daily

    4 stores · posted

    Done
  • Store stock that sells online proposed for transfer

    3 proposed · manager approval

    On track
  • No trading hour losing money left unflagged

    Sunday afternoon at Store 1 flagged

    At risk
  • Reconcile till customers with online with consent

    FTE-suggested · awaiting your approval

    Proposed · your call

Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.

Capabilities

Built for the job.

For brands with shops as well as a site. The Store Officer FTE reads tills, footfall where you have it and store stock alongside online, measures sales per trading hour by store, proposes transfers between store and online stock with the Allocator, flags trading hours that lose money and stock that sells online but sits in a store, and reconciles till and online records into one customer view with the Customer Intelligence FTE. Store staff decisions stay with your store managers.

01

Sales per trading hour by store, from your tills, beside online for the same products

02

Store stock that sells online, and online stock a store is short of, proposed as transfers with the Allocator

03

Trading hours and staffing decisions prepared with the evidence; store managers decide

Skills

  • Sales per Trading Hour
  • Footfall and Store Conversion
  • Store Stock vs Online Stock
  • Transfer Requests with the Allocator
  • Trading-Hour Proposals
  • Till and Online Reconciliation
Missions

What you can ask it to do.

Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.

Production

Rebalance store stock before the season

A bounded push with every transfer approved by the store manager.

Diagnostic

Why did Store 1's sales per hour fall?

Ranked causes: hours, stock, footfall, a product mix that sells online.

Strategy

Which store should carry the full range?

Sales by product and store with the range it proposes per location.

Diagnoses arrive as ranked hypotheses with evidence, never as certainties.

Inside your stack

It works in the tools you already run.

Store Officer connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.

  • Retail

    • Shopify POS
    • Lightspeed
    • Square
    • Your footfall counter
  • Store platform

    • Shopify
    • WooCommerce
    • BigCommerce
    • Adobe Commerce (Magento)
  • Where you review its work

    • Your ftes.ai workspace
    • Claude and ChatGPT via MCP connector
    • Email brief
Control

You manage. Store Officer executes.

It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.

  1. Level 0

    Proposes only

    Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.

  2. Level 1

    Low-risk on its own

    You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.

  3. Level 2

    Acts inside caps

    It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.

  4. Level 3

    Runs the week

    Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.

Approvals

1 waiting on you

  • Store Officer FTE · Transfer request · needs the store manager

    Proposed · move 60 online, keep 30

    Store 2 holds 90 units of a colourway that sells online and not in store

    • Online sells 4 a day with 12 days of cover left; Store 2 sold 3 in 30 days.
    • Store manager approves; the Allocator executes the transfer on approval.

    Till sales · online sales · cover by location · transfer cost

Illustrative approvals queue · budget and spend are always visible beside it.

Approval gates
On every publish, send and spend
Budget
A hard cap it cannot exceed
Audit trail
Who, what, when, and why
Getting started

Hired in minutes.

Custom onboarding: we scope the role with you before it starts.

  1. Step 01

    Sign up

    Create your organization. Store Officer is added to your workforce from the link below.

  2. Step 02

    Connect and confirm

    Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.

  3. Step 03

    Review the first proposals

    This role is scoped with our team first, then its first proposals land in Approvals.

FAQ

Before you hire.

Short answers. The docs have the long ones.

Does it schedule my store staff?

No. It prepares the evidence for trading-hour and staffing decisions; store managers decide, and it never operates the till.

What can the Store Officer FTE do without my approval?

Nothing that leaves your company. Store Officer proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.

How is it priced?

Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.

How long does onboarding take?

Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.

Where does my data go?

Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.

More roles

More in E-commerce.

Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.

Your next hire is Store Officer.

Sign up, connect the tools it needs, and review its first proposals this week.