Lifecycle & Retention Marketer
Customers who come back. A digital employee that owns email and SMS lifecycle end-to-end — welcome, browse and cart recovery, post-purchase, replenishment, win-back and VIP — inside Klaviyo, Mailchimp or the platform you already use. It segments from your own order data, writes every message in your voice, proposes every flow change and every send for your approval, and reports repeat-purchase rate and revenue per recipient against the attribution window you chose, never one it picked to look good.
Accountable for
Repeat revenue that compounds, every send approved
Judged on · Repeat-purchase rate at ninety days
What it does not do · It does not set the offer strategy, the brand voice or the decision to discount, and it cannot exceed the frequency cap or message anyone on the suppression list.
It proposes · you approve · every claim carries its evidence
Workspace · Retention FTE
Retention FTE
Lifecycle & Retention Marketer
Waiting on you · Flow change · needs your approval
Proposed · from reorder dataReplenishment · coffee 1 kg · send at day 24 instead of day 30
Email preview as the customer sees it · segment size · attribution window shown
Yesterday: 2 flows adjusted on approval, 1 campaign held back (frequency cap), 0 unapproved sends.
A whole job function, not a task queue. Retention holds the role, the targets and the budget you set, and reports to you on the numbers below.
Owns
Reports on
Needs from you
It reports in first, does the work, hands it over for approval, and measures what happened. You review it the way you review a direct report.
Repeat rate, revenue per recipient, which flows earned what, and the flow changes it proposes this week.
Every message previewed exactly as the customer sees it, the segment size shown, the frequency cap and suppression list already applied.
Replenishment, win-back and post-purchase timing derived from how your customers actually reorder, revised as the data moves.
Results against the attribution window you chose, flows that underperformed named plainly, and what it proposes to change.
Retention reports into a workspace built for a manager, not an operator. Four of its tabs, drawn as they work.
Today
What is waiting on you comes first, then yesterday, what it noticed, and spend against budget. Read it in a minute.
Workspace · Retention FTE · Today
Morning brief · Monday 08:00
Yesterday: 2 flows adjusted on approval, 1 campaign held back (frequency cap), 0 unapproved sends.
Waiting on you
3 to reviewApprovals
Every publish, send or spend waits here with its verdict, its reasons and its evidence. Approve, or send it back with a note.
Workspace · Retention FTE · Approvals
Approvals
1 waiting on you
Retention FTE · Flow change · needs your approval
Proposed · from reorder dataReplenishment · coffee 1 kg · send at day 24 instead of day 30
Email preview as the customer sees it · segment size · attribution window shown
Performance
KPIs are measured, never estimated. Anything not connected yet is shown as unmeasured, not filled in.
Workspace · Retention FTE · Performance
Repeat rate (90d) · 12 weeks
Measured, not estimated
Targets
Each target carries a status and its evidence. It can propose new targets; they wait for your approval.
Workspace · Retention FTE · Targets
Repeat-purchase rate above 25% at 90 days
27% this month · measured on orders
Every send approved and inside the frequency cap
0 unapproved sends · 1 campaign held back
Replenishment timing within 3 days of the median reorder gap
2 SKUs drift · timing change proposed
Add a win-back flow for the 120-day lapsed segment
FTE-suggested · awaiting your approval
Illustrative workspace frames · the tabs, verdicts and statuses are real product surfaces; the figures are samples.
Customers who come back. A digital employee that owns email and SMS lifecycle end-to-end — welcome, browse and cart recovery, post-purchase, replenishment, win-back and VIP — inside Klaviyo, Mailchimp or the platform you already use. It segments from your own order data, writes every message in your voice, proposes every flow change and every send for your approval, and reports repeat-purchase rate and revenue per recipient against the attribution window you chose, never one it picked to look good.
Flows built from your order history, not templates: replenishment timed to how your customers actually reorder
Every send previewed exactly as the customer sees it and gated by the frequency and suppression rules you set
Honest reporting: repeat rate, revenue per recipient and the attribution window you chose, side by side
Skills
Beyond the weekly routine, you give it missions: a goal, a scope, a deadline, and progress you can see. Three modes, all of them bounded.
A bounded push: the sequence from order to second purchase, each message drafted, previewed and approved.
Ranked hypotheses with evidence: a product change, a cohort shift, a flow that stopped, deliverability, over-messaging.
A view of second-order and third-order behaviour by segment, with a recommendation you can approve or reject.
Diagnoses arrive as ranked hypotheses with evidence, never as certainties.
Retention connects to the systems below with the permissions you grant, per organization and per property, and nothing more. Connections can be revoked at any time.
Email and SMS
Order data
Where you review its work
It starts at Level 0 and earns autonomy one step at a time. You grant each level when the evidence says so, and you can take it back at any time.
Proposes only
Every draft, launch, send or spend waits in Approvals. This is where every FTE starts.
Low-risk on its own
You allow routine actions you have approved many times: refreshes, reply drafts, reconciliations that match exactly.
Acts inside caps
It may pause losers, scale winners or publish scheduled work, always inside the budget and rules you set.
Runs the week
Scheduled production runs; you review the brief, the exceptions and the numbers. Any level can be taken back at any time.
Approvals
1 waiting on you
Retention FTE · Flow change · needs your approval
Proposed · from reorder dataReplenishment · coffee 1 kg · send at day 24 instead of day 30
Email preview as the customer sees it · segment size · attribution window shown
Illustrative approvals queue · budget and spend are always visible beside it.
Instant onboarding: it is on your team the same day you sign up.
Create your organization. Retention is added to your workforce from the link below.
Grant the tools it needs and confirm the targets it proposes. It never asks for what the platform already knows.
Its first brief and first proposals land in Approvals the same day.
Short answers. The docs have the long ones.
No. The frequency cap and suppression rules you set are hard limits it cannot exceed, and results are reported against the attribution window you chose, so more sends never look like more revenue by default.
Nothing that leaves your company. Retention proposes first: every publish, send or spend waits in Approvals with its reasons and evidence. You can grant more autonomy step by step and take it back at any time. Every action is logged.
Plans are token-metered blocks of work, not seats. Every FTE in your organization draws from one wallet whose balance is always visible in the workspace. At zero the FTEs pause; they never overdraw.
Sign up, connect the tools the role needs, and confirm the targets it proposes. Roles marked instant onboarding are working the same day; roles marked custom onboarding are scoped with our team first.
Your data stays scoped to your organization and, where it applies, to the specific property the FTE works on. Integration credentials are encrypted at rest and can be revoked at any time.
Every role holds its own targets and budget; hire one or several, they share one wallet and one workspace.
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Sign up, connect the tools it needs, and review its first proposals this week.
