What does a Marketing Strategist FTE own?
A Marketing Strategist FTE owns campaign orchestration across channels: which campaigns run, on which channels, with which assets and budgets, toward a target return. It is accountable for campaigns running to your target inside your caps rather than for any single channel's output.
That makes it the coordinating role among the marketing Digital FTEs. Where the Performance Ads FTE buys media and the Social Growth FTE runs the organic feed, the Strategist FTE decides what the campaign is and how the channels fit together.
What does its week look like?
On Monday the Marketing Strategist FTE proposes the week's campaigns, content, and budgets with the reasoning for each, and those proposals wait for approval. Through the week, each asset arrives in Approvals previewed as it will appear, and measurement runs daily against the targets you agreed.
On Friday it delivers an honest review: what worked, what did not, and what it proposes to change. The did-not-work section is not optional, because a review that only reports wins is a review nobody can act on.
How does it handle budget?
Budget lives inside caps you set, and every reallocation is a proposal the manager approves. The Strategist FTE can argue with evidence that spend should move from one channel to another, but the move itself waits for a decision and is logged with its reasoning.
This is the same control model as the Performance Ads FTE, applied one level up. Caps are hard limits; changes are approved; nothing moves on the system's own confidence.
- Monday: campaign, content, and budget proposals with reasoning
- Daily: assets previewed in Approvals; measurement against targets
- Friday: an honest review, including what did not work
- On request: missions with a goal, a target subset, and a deadline
What are missions, and when do you use them?
Missions are bounded pushes with a goal, a target subset, and a deadline, and they sit inside the role rather than as a separate campaign tool. A product launch, a seasonal push, or a bounded experiment is a production mission with visible progress.
Diagnostic missions answer questions like results dropped this week, why, with ranked hypotheses and evidence rather than a single asserted cause. Strategy missions answer where should we invest next with a recommendation and the numbers behind it, for you to approve or reject.
What does it need from you?
To start, the Marketing Strategist FTE needs the channels it may run and the ones that are off limits, your brand rules and approval thresholds, and access to the accounts it works in. It pre-fills what the platform already knows about the company and asks only for what is genuinely new.
It starts at Level 0, proposing everything. Autonomy is earned per class of action from approval history, and the classes most likely to be promoted first are routine scheduling of already-approved assets rather than anything involving new spend.
What does a Marketing Strategist FTE cost, and what stays with the marketing lead?
A Marketing Strategist FTE consumes tokens for planning, analysis, drafting campaign proposals, running missions, and its brief, bounded by its per-FTE budget and visible daily. The campaign spend it proposes is your money on the channels you approve, each with its own cap, billed by those platforms, and shown separately in the brief so the two never blend. Approving a plan or a campaign costs nothing.
What stays with the marketing lead is the judgement the FTE prepares for: positioning, the brand's big bets, which market to enter, and the creative direction that a campaign concept needs. The FTE proposes campaigns against the targets and caps you set, with the audience, channels, spend, and expected outcome labelled as assumptions; the lead approves, edits, or sends back with a reason, and the audit trail records the decision. A strategist FTE does not make the marketing lead redundant; it makes the plan they set run every day with evidence, which is the part that used to go undone.